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Coca-Cola launches new ‘Believing is Magic’ marketing campaign for the 2023 FIFA Ladies’s World Cup

| BY Ricki Inexperienced |

Coca-Cola has introduced its FIFA Ladies’s World Cup 2023 marketing campaign below the theme of “Believing is Magic”. The marketing campaign builds on the long-standing partnership between Coca-Cola and FIFA and goals to uplift and refresh the shared expertise of the FIFA World Cup, creating pleasure for soccer followers around the globe.

The marketing campaign got here to life via the distinctive collaboration of Coca-Cola’s devoted in-house advertising and marketing and inventive groups, in addition to its proficient company companions Mercado McCann and WPP.

The FIFA Ladies’s World Cup 2023 takes place in Australia and New Zealand from July 20 to August 20. That is the primary time that two nations will co-host the event, emphasising the facility of believing in magic.

FIFA Ladies’s World Cup is the most important feminine sporting occasion on the planet, and the momentum round girls’s sports activities has by no means been stronger. The 2023 event is on monitor to be the most important and finest sporting occasion of the yr with 32 groups set to compete to the delight of an estimated two billion individuals following the event around the globe.

Coca-Cola, a proud supporter of each FIFA Ladies’s World Cup for the reason that inaugural event in 1991, invitations followers to expertise the magic as gamers chase their goals on the worldwide stage. The partnership between Coca-Cola and FIFA Ladies’s World Cup embodies the optimism, inclusion, equality, and progress that drives the world of sports activities and evokes us all.

To have a good time this historic occasion, Coca-Cola presents a collection of client experiences:

The Hero Movie: Coca-Cola’s new TVC is ready to air in New Zealand from 19 July and in Australia from 20 July and is now out there on YouTube. It showcases followers from around the globe coming collectively to observe the video games and cheer for his or her heroes whereas having fun with an ice-cold bottle of Coca-Cola. The advert highlights Coca-Cola’s potential to convey followers and gamers nearer by tapping into the magic that impressed their heroes to achieve the world stage.

Participant Tales: Inspiring tales of Staff Coke gamers together with Australia’s Ellie Carpenter and New Zealand’s Katie Bowen, who’ve all defied the percentages and damaged via boundaries to realize greatness in sport will probably be shared throughout Coca-Cola’s social channels.

Stadium Activations: Soccer followers will get pleasure from on-ground activations on the stadiums, together with Stadium Australia (Sydney), Brisbane Rectangular Stadium and Eden Park (Auckland). Followers can immerse themselves within the magic by visiting the Coca-Cola expertise tunnel after which seize the joy with a novel picture alternative.

Fan Zones Activations: Followers can go to the Coca-Cola recycling stand and selfie-photo wall to seize moments of celebration and magic on the Fan Zones at Tumbalong Park (Sydney), Federation Sq. (Melbourne) and The Cloud (Auckland). Individuals who recycle their can or bottle can ‘Spin the Wheel’ to win prizes, together with Coca-Cola tote baggage and drinks vouchers.

Help Recycling: Coca-Cola is offering practically 500 waste and recycling bins throughout the stadiums and fan zones, encouraging spectators to recycle their bottles and cans. Coca-Cola can be investing in a brand new good bin trial to assist minimise waste contamination. Directional signage and flags with ‘recycle right here’ messaging will probably be positioned round stadiums to make the recycling zones straightforward to find.

Range and inclusion: The FIFA Ladies’s World Cup represents constructive change in society, embodying the idea that something is feasible. Within the spirit of this message, on Friday, 18 August, Coca-Cola is internet hosting a one-day range and inclusion summit in Sydney, persevering with to push for progress for ladies and under-represented teams throughout enterprise and society.

Says Kate Miller, advertising and marketing director at Coca-Cola Australia: “Coca-Cola is dedicated to bringing individuals collectively, which is reflective of the essence of the FIFA Ladies’s World Cup. It’s greater than only a soccer event – it’s a celebration of constructive change in society and a testomony to the unwavering spirit of believing in magic. After we unite and imagine within the unimaginable, something will be achieved. We wish everybody to embrace the facility of optimism, see what occurs if you imagine in magic and be a part of this unbelievable journey on the 2023 FIFA Ladies’s World Cup.”